Every time AI cites your competitor instead of you, you lose a deal you'll never know about. Counter monitors competitor citations across all major AI platforms — and produces the exact counter-content needed to flip them.
Name your competitors. We'll track every prompt where they win against you across ChatGPT, Gemini, Perplexity, Claude, and Copilot. Then we'll tell you exactly how to flip it.
Start Defending →You name 3 to 10 competitors at onboarding. Counter runs comparative prompt analysis across every major AI platform — the same prompt asked of the same buyer audience, scored for which brand appears, with what depth, and with what sentiment.
When a competitor wins a prompt against you, Counter doesn't just flag it. We trace the citation back to its source — which articles, which directories, which mentions are driving AI to favour them. Then we generate a counter-brief: a complete content brief designed to outflank that specific citation.
The counter-briefs flow directly into Authority Engine, where they become published articles. Counter measures the result the following month. Every citation lost becomes a citation regained — measurably, traceably, repeatably.
Most marketing teams track competitors' Google rankings, social presence, and ad spend. Almost none track competitor AI citations — because nobody had a way to measure them until now.
Yet the moment a B2B buyer types "best UK [your category] for [their need]" into ChatGPT, that single response decides the shortlist. If your competitor appears and you don't, you're not on the list. You'll never know the deal existed.
Counter turns that invisible attrition into measurable wins. Lost citations become defended citations. Defended citations become market share. Market share compounds.
During onboarding, name 3-10 competitors. We map each into the prompt library across every platform.
Each prompt is run twice: once measuring your brand, once measuring each competitor. Citations are compared directly.
When a competitor wins, we identify the source content AI is citing — articles, directories, reviews, mentions.
We produce structured content briefs designed to outflank the cited sources. Briefs feed into Authority Engine.
Up to 10 named competitors monitored across every major AI platform. Comparative scoring per prompt.
A live list of every prompt where a competitor was cited but you weren't. Prioritised by buyer value and frequency.
We identify the exact content sources AI is citing for each competitor — articles, mentions, reviews, directory listings.
Structured briefs designed to outflank competitor citations. Each brief includes target prompt, current source, recommended angle.
Strategic analysis of competitive landscape shifts. Where competitors are gaining, where they're weak, where to attack next.
For customers who also subscribe to Authority, counter-briefs flow automatically into content production. The defence loop closes itself.
Start at the tier that matches your scale. Upgrade anytime. No setup fees. Cancel anytime — though our customers rarely do.
For brands with clear named competitors. Monthly tracking, top 10 lost-prompt briefs, the essential defence baseline.
For growth-stage brands actively defending market share. Bi-weekly cadence, full counter-briefs, citation source analysis.
For brands in active category combat. Weekly cadence, automated brief-to-Authority pipeline, full strategic coverage.
No — Counter is a standalone product. But we strongly recommend running them together. AVI Pro measures your overall visibility; Counter focuses on specific competitive losses. Customers who run both see the strongest results because Counter's recommendations are sharper when overlaid with AVI baseline data.
Then you have a much easier defence job. Counter still produces value by identifying generic prompts where any competitor could win — and recommending the content that establishes your brand first. Being unopposed is the cheapest defensive position; we help you keep it that way.
Yes — quarterly at no cost, or anytime for a £150 reconfiguration fee. We recommend keeping the list stable for at least one quarter so trend data is meaningful.
Traditional competitor tools track keyword rankings, ad spend, backlinks. Counter tracks AI citations — the metric that increasingly drives buyer decisions but appears in zero existing competitor tools. Different signal, different battlefield.
Honest answer: that's information you need. We'll show you exactly where they're winning and which counter-briefs have the highest leverage to start narrowing the gap. We don't pretend competitors aren't ahead when they are — but we do give you a measurable path to closing the gap.
Take the free audit, explore the platform, or start a conversation. We respond within one business day.
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