Layer 05 · Intelligence

Signal Brief

Industry Intelligence

A monthly proprietary research report on AI search behaviour in your industry. Not your brand specifically — the entire competitive landscape. Industry-wide patterns, emerging entrants, citation shifts, prompt evolution, strategic implications. Written like a McKinsey brief, delivered like a publication.

Subscribe — from £1200/mo Take the Free Audit First
THE INTELLIGENCE LAYER

The brief category leaders read.

Where the other four products serve your brand specifically, Signal Brief gives you intelligence on the broader landscape — who's rising, who's falling, which prompts are emerging, which categories are consolidating.

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What It Is

Industry intelligence,
delivered monthly.

Every month, our analyst team produces a 30-50 page research brief on AI search behaviour in your industry. Aggregated across thousands of prompts, hundreds of brands, every major AI platform. Editorial quality, not algorithmic output.

Briefs cover: which industries saw the largest AI citation shifts this month, what new entrants are emerging in AI responses, how buyer prompts are evolving, where category authority is consolidating, and what the strategic implications are for category leaders.

Signal Brief subscribers also get private access to our analyst team for bespoke research questions (Member tier and above) — the kind of intelligence you'd previously only get from a £30k consulting engagement, delivered monthly at a fraction of the cost.

Why It Matters

Every category needs an intelligence brief.

The publications people quote become the authorities on the category. Bloomberg started as a terminal; the briefing books were the asset. Substack writers earn six figures on industry intelligence. The pattern is consistent: deep, original research in an emerging category compounds into authority that nothing else can replicate.

For ArcKinetic customers, Signal Brief is the strategic context for everything else. AVI Pro tells you where you stand; Signal Brief tells you where the landscape is moving. The brand-specific layers become more powerful when overlaid against industry-wide intelligence.

For subscribers without other ArcKinetic products, Signal Brief is the entry point to the discipline — pure intelligence, no measurement infrastructure required.

How It Works

Four stages.
One subscription.

01

Industry monitoring

Our analyst team runs 10,000+ prompts per month per industry, capturing how AI describes the entire competitive landscape.

02

Pattern analysis

Cross-platform analysis identifies shifts, emerging entrants, citation source changes, prompt evolution patterns.

03

Editorial brief production

Findings are written into a 30-50 page brief with executive summary, sector deep-dives, strategic implications.

04

Delivered as PDF + portal

Subscribers receive the brief on the first of each month. Archive access to all previous briefs included.

What You Get

6 core capabilities.

01

Monthly industry deep-dive

30-50 pages of original research per month on AI search behaviour in your specific industry sector.

02

Cross-industry comparison

See how your sector compares to adjacent industries on key metrics. Spot patterns before they hit your category.

03

Emerging entrant tracking

Who's appearing in AI responses for the first time. Which brands are gaining AI presence fastest. New competitive threats early.

04

Prompt evolution analysis

How buyer language is changing inside AI tools. The questions being asked now that weren't being asked six months ago.

05

Quarterly executive briefing

Member tier and above: a quarterly video briefing from our lead analyst on the most significant shifts of the quarter.

06

Custom research requests

Member and Council tiers: submit specific intelligence questions. Our team produces bespoke answers within 5-10 working days.

Pricing

Three tiers.
One product.

Start at the tier that matches your scale. Upgrade anytime. No setup fees. Cancel anytime — though our customers rarely do.

Reader · Tier 01

Reader

£1,200
per month

For strategy leaders and marketing directors. The brief itself, your industry, monthly. The simplest path to category intelligence.

  • Monthly industry brief
  • 1 industry sector
  • Dashboard archive access
  • Email-based support
Start with Reader
Council · Tier 03

Council

£3,000
per month

For investors, large agencies, and holding companies. All industries, bespoke research, executive briefings.

  • Everything in Member
  • All available industries
  • Quarterly executive briefing (video)
  • Unlimited custom research requests
  • Direct lead analyst access
Start with Council
Common Questions

Things people ask
before subscribing.

How is this different from industry reports I can buy elsewhere?

Most industry reports cover market sizing, M&A activity, financial benchmarks. Signal Brief covers something nobody else does: how AI systems are describing your industry, who's gaining and losing visibility, which prompts are emerging. New signal, new analytical frame, new strategic implications.

Is the research customised or shared?

The monthly brief is shared across all subscribers in a given industry — that's what keeps it priced at £1,200/mo rather than £12k. Custom research requests (Member and Council tiers) are bespoke to the subscriber and confidential.

Which industries do you cover?

At launch: UK B2B SaaS, professional services (legal, accounting, consulting), digital agencies, e-commerce retail, healthcare. We add new industries based on subscriber demand — typically 2-3 per quarter. If your industry isn't yet covered, get in touch; we may be closer than you think.

Can I cancel anytime?

Yes. Monthly subscription, cancel anytime for any reason. We charge in advance for the upcoming month; if you cancel mid-month, you keep access for the period you've paid.

Can I read a sample brief?

Yes — request a sample via the contact form. We send a fully anonymised previous-month brief so you can see exactly what you'd receive. The sample includes the methodology section, an industry analysis, and an executive summary.

Let's Talk

Reputation, designed.

Take the free audit, explore the platform, or start a conversation. We respond within one business day.

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